Taking orders online will make your order processing much more scalable. If you need one person to take 200 orders over the phone a day, you will need two people to take 400 orders a day. With the web, you outlay once and you can receive a 1000 orders a day, all with that one person in order processing.
If your staff are tied up with phone calls all day, the web can almost completely remove the burden of repetitive questions. Allowing your staff to focus on the tasks at hand and make money for you faster.
Mistakes made by humans inevitably come back in the form of complaints, redo's, free shipping, late orders, lost customers and lost time chasing down the errors. These factors slow down the rate at which you can make money. Once complete, and thoroughly checked for problems, your online orders are guaranteed error free. Speeding up your ability to make money.
Online, you can spend as long as you like talking to a customer about their needs, about how to correctly fill out an order. This extra time and care to guide your potential customer improves your chances to make a sale. This speeds up the throughput of sales.
How many of your sales team talk more than they listen? The web mostly listens and when it talks, it talks to the customer about what they chose. As a sales tool, you can talk to your customer about what they want to hear by allowing them to make choices about what they want to see.

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